and how do you fatten it?
presence and marketing effort levels
openings are directly related to two factors
1) digital presence and 2) marketing activity level.
Quality presence with insufficient marketing
equals a small funnel top and a less sloped
funnel bottom (i.e. a gorgeous website with zero
traffic….which is wasted potential).
Marketing with insufficient presence equals a big
funnel opening and a tiny spout at the bottom (i.e.
is a waste of marketing dollars).
fatten the funnel by:
occurs because less
than 100% of your
ultimately make a