Q.   But why is there a funnel shape,
       and how do you fatten it?

A.   The funnel shape indicates digital
       presence and marketing effort levels

𝐹=𝑓(𝑑𝑝, 𝑚)

The sizes of the funnel’s top and bottom
openings are directly related to two factors
1) digital presence and 2) marketing activity level.
Quality presence with insufficient marketing
equals a small funnel top and a less sloped
funnel bottom (i.e. a gorgeous website with zero
traffic….which is wasted potential).
Marketing with insufficient presence equals a big
funnel opening and a tiny spout at the bottom (i.e.
is a waste of marketing dollars).

We work hard to
fatten the funnel by:

 good branding
 web design
 quality content
 marketing technique
 data analytics
 client communication

The funnel shape
occurs because less
than 100% of your
website visitors
ultimately make a
purchase