digital presence- noun-ish - the ability for a business to be found in 2021.
We are laser-focused on creating digital presence with one simple goal:
Q. But why is there a funnel shape,
and how do you fatten it?
A. The funnel shape indicates digital
presence and marketing effort levels
The sizes of the funnel’s top and bottom openings are directly related to two factors 1) digital presence and 2) marketing activity level. Quality presence with insufficient marketing equals a small funnel top and a less sloped funnel bottom (i.e. a gorgeous website with zero traffic….which is wasted potential). Marketing with insufficient presence equals a big funnel opening and a tiny spout at the bottom (i.e. is a waste of marketing dollars).
We work hard to fatten the funnel by:
The funnel shape occurs because less than 100% of your website visitors ultimately make a purchase